Saturday, May 23, 2020

Vampire Vs. Vampire Myth - 2146 Words

Vampires within literature and film traditionally follow a similar archetype of what a vampire consists of and the traits they harbor. Many European and Western vampire narratives share similar appearances, habits and afflictions. Most readers and viewers are extensively familiar with what they believe a vampire to be most often comparing these vampires to Bram Stoker’s Dracula. Dracula is the quintessential example of modern vampires and has a significant and lasting impact on the genre of vampires both from the novel and subsequent films. Simply put, most individuals are familiar with the traditional vampire, who is generally a fair skinned male that drinks the blood from victim’s necks with sharp pointy fangs. These vampires are most often depicted as being fearful of Christian symbolism, being deterred with crosses and holy water. Traditional vampire novels provide a framework that fill us with preconceived notions of what it means to be a vampire yet there are many examples of the vampire myth within other novels that attempt to turn this narrative on it’s head and change what we believe to be a true vampire. This archetypal vampire exists differently in many cultures around the world and every society has a different conception of what a vampire is. The myth of the vampire allows individuals to connect with a dark, mysterious part of themselves. This myth is often associated with sexuality and gender roles, showing a development over time. Due to the fact thatShow MoreRelatedThe Narrative Of The New Zealand1495 Words   |  6 Pageslives of three vampires, Viago, Deacon and Vladislav as they struggle to try to cope with the complexities of modern life. Living in a flat in Wellington, these modern day vampires are faced with the mundanities of everyday life, and things such as paying rent, trying to get into nightclubs and overcoming flatmate conflicts prove to be extremely difficult. What We Do in the Shadows is unique in that it co mbines parody and cinematography, while also using a mixture of two genres, vampire and mockumentaryRead MoreVampire Existence1641 Words   |  7 PagesVampire existence Almost each nation has legends about vampires that rummage people at night and drink their blood. In these legends, vampires are brutal, heartless, half-decayed creatures. For example, Slavic mythology has a belief that a vampire won’t get out of grave if you throw some corn inside. The vampire will count corns all night long. But the image of a vampire has changed. Today it is an mysterious sexy superstar that kept its peculiar traits: love of blood, hate for garlic, and fearRead MoreThe Romantic Period Stressed Instincts, Affection, and Love1422 Words   |  6 Pagesfigure of the vampire in nineteenth century English literature The folkloric traditional vampire vs. nineteenth century vampire: The transition from myth to metaphor In order to advance our understanding of the figure of the vampire in nineteenth-century English literature, this research section will rely on a study entitled â€Å"The Real History of Vampires† conducted by Gmarlett to identify the difference between traditional folkloric vampires and the vampires of the nineteenth-century vampires. GmarlettRead MoreDracula Archibald Constable And Company 261217 Words   |  5 Pages2) Copyright Date 1897, Horror fiction/Gothic fiction. This story was written in the 15th Century, during the Victorian time period. The three characteristics it portrays are good and evil, not to judge someone before you know them and man vs. himself 3) Man Vs. Himself There are clear clashes between characters; in any case, the focal clash is amongst man and his feelings of trepidation. Dracula really speaks to malice; he is a forcing character who is startling in both appearance and in his deedsRead MoreEssay on Dracula and the Modern Vampire1622 Words   |  7 PagesDracula, the original vampire. Bram Stoker’s famous novel Dracula, which was written in 1897, started the vampire craze that still lasts today. It has sparked numerous novels, movies, and songs across the world through the year, and its popularity is still growing. As times have changed, so have Dracula and his predecessors. Dracula is about Count Dracula meeting this human Jonathan Harker for business and Jonathan along with his friends learn that Count Dracula is a vampire. In the end Count DraculaRead MoreBram Stoker s Dracula And Richard Matheson s I Am Legend2160 Words   |  9 PagesStoker’s Dracula and Richard Matheson’s I Am Legend, the mythical horror creatures, the vampires, have many differences in their mythical abilities, functionality and origin; however, they both serve to underline themes that remind the reader of what makes us human and what defines us as ultimately good or evil. Stoker’s Count Dracula is the product of a religious strike against the antagonist whereas the vampires in I Am Legend are a product of mankind’s scientific ignorance and indifference. Due toRead MoreLiterary Elements Of Bram Stoker s Dracula2026 Words   |  9 PagesVampire stories introduce the reader to mystery and suspense and also very interesting effects, but did you know that the story of Dracula has plenty of literary elements that better help the reader analyze and understand the story better than before. Dracula is a Vampire/Victorian book that expresses a lot of elements for example: symbolism. Literary terms such as gothic and romantics are terms used to discuss, classify, and analyze novels, poetry, and books like Drac ula. These terms are the mostRead MoreLiterary Elements Of Bram Stoker s Dracula1994 Words   |  8 PagesVampire stories are full of mystery and suspense and also very interesting, but did you know that the story of Dracula has plenty of literary elements that better help the reader analyze and understand the story better than before. Dracula is a Vampire/Victorian book that expresses a lot of elements for example: symbolism. Literary terms are terms used to discuss, classify, and analyze novels, poetry, and books like Dracula. These terms are the most important aspects in a piece of work. ThroughoutRead MoreHow I Read Literature Like A Professor Notes3177 Words   |  13 Pagesolder figures violated younger girls †¢ The vampire leaves his mark on the victim/ steals innocence †¢ The vampire is corrupted with older values †¢ Victim gets stripped away of youth, energy and virtue †¢ Death/destruction of victim †¢ Vampirism symbols- selfishness and exploitation †¢ Scary things (ghosts, vampires, etc.) symbolize various aspects of our more common reality †¢ Ghosts and vampires are always about something other than their selves †¢ Vampires and ghosts gain strength by weakening someoneRead MoreTwilight: Book vs. Movie Essay example2328 Words   |  10 PagesTwilight: Book vs. Movie When comparing the book Twilight, written by Stephanie Meyers, with the movie Twilight, screenplay written by Melissa Rosenberg and produced by Catherine Hardwicke, there are multiple visual differences between the two. Some important scenes were changed or even omitted from the original text, leaving noticeable gaps in the movie’s plot. There are big and important differences, which are obvious, while there are also less important differences between them such as names

Tuesday, May 12, 2020

Personal Experience Senior Synthesis - 1229 Words

Grey lights filled the already cold room. The constant beeps and clicks from the machines against the wall scraped away at the silence that hardened the air. Every once in a while the beeps would get faster, and then fall back down to a steady, rhythmic pace. A small, frail girl lay motionless in the center of a white hospital bed. Her mouth propped slightly open with various tubes running down her throat, and hands connected to the machines through an elaborate arrangement of cords and needles. The warmth had already escaped her body, and to the touch, she was just as cold as the room. Curled up tightly in a chair next to her, I sat patiently and held her cold hand, as I spoke softly into her ear. I never thought I would have ended up here, in a small room with my mom, next to the body of my dying grandma. But I was. It was Tuesday, March 26, 2013 and my family and I were getting our suitcases ready for that Thursday, when we would drive two hours to see my grandma and celebrate my sister’s birthday and Easter, which was on the 31st. The day started out like any other Tuesday. My siblings and I woke up early and begrudgingly made our way to school, where we would stay for seven hours (if we were lucky) and then anxiously count down the seconds until the closing prayer came on the speakers and released us for the day. On our way home, we blasted the music on loud as usual, and turned it back down when we pulled into the driveway. Once I got to the front door, turned theShow MoreRelatedEffective Knowledge Sharing Process And Procedure For Train And Prepare The New Work Shifts1623 Words   |  7 Pagesimportant drivers in the ‘actor’ domain include motivation, morale, actor performance, attitude, roles, capabilities, opportunities to create social value, freedom of choice, skills, communication, knowledge, and so on. 1. New Employees 2. On job experience holder employees 3. Business Customer (US clients) Process What are being done? Process is important for the success of an organization. A well structured process can define the future of the organization in terms of performance, customer satisfactionRead MoreSexual Orientation Identity And Its Influence On Student Development1376 Words   |  6 Pages Fassinger, 1996). Fassinger’s Model was developed in an attempt to address the critiques of previously existing models. Fassinger’s model differs from other preexisting models in that the authors clearly distinguish between the two processes of personal development and group membership of same-sex sexual orientation (Evans et. al, 2010). In contrast to other models, this model uses phases versus stages, in order to provide flexibility and to demonstrate that the process of development is continuousRead MorePersonal Development and Learning Essay example897 Words   |  4 PagesThe Personal Development Reflective Essay Assignment The reflective essay will become the primary component of the senior portfolio a few years from now, but the process begins here in PDP 150 as students learn to apply their new reflective skills in developing of an effective portfolio. The reflective essay provides the opportunity to describe and document one’s growth as a person during this time in a student’s life, and the key to understanding the task is to emphasize the term â€Å"reflectiveRead MoreHow To Write A Personal Purpose Essay1412 Words   |  6 Pageson-budget projects, I partner with startups, individuals, organizations and Fortune 500 companies. With my extensive experience, I build digital products and optimize brands/businesses with strategic online marketing. I am seeking a position that utilizes my abundant skill set while providing myself with an opportunity to expand and grow with a reliable and reputable company. Skills As a Senior Web Developer, I am inspired by creative design and marketing with clients who are as passionate as I am aboutRead MoreExecutive Fellowship Program Applicant Assessment And Selection1263 Words   |  6 Pagescandidates who will work under the tutelage of an experienced manager receiving guidance and instruction in both the City of the Future community model and allied management techniques. Application: A completed application should include: †¢ The Personal Information Sheet †¢ A letter of intent †¢ Three letters of recommendation that include one academic and one professional reference from an employer †¢ A graduate transcript †¢ A current resume Method of Selection: Successful candidates will be selectedRead MoreSynthesis Essay : Coach Smith1421 Words   |  6 PagesSynthesis Essay – Dean Smith SMSgt Michael Denoncour Air Force Senior Noncommissioned Officer Academy February 7, 2015 Instructor: MSgt Konnijo Czerwinski Dean Smith Coach Dean Smith was head coach of the University of North Carolina (UNC) men’s basketball team for 36 years, from 1961 to 1997. He tallied 879 wins during his tenure at UNC, with his teams appearing in 11 Final Fours and winning two National Collegiate Athletic Association National Championships. He also coached the 1976 UnitedRead MoreEvaluation Of A Nurse Leader s Leadership Style And Identify How Their Style Has Helped Them Achieve Success1426 Words   |  6 Pagesinterviews with three nurse leaders to ascertain their preferred leadership style and identify how their style has helped them achieve success. Their responses will be compared and contrasted, and will be referenced by appropriate literature to show synthesis with leadership theory. To ensure that consistent questioning took place during these interviews a structured list of questions was used. For the sake of this assignment, each question will form a subheading throughout the paper. The nurse leadersRead Mor eReporting Studying senior social science subjects was the most influential factor which provided a1600 Words   |  7 PagesReporting Studying senior social science subjects was the most influential factor which provided a wonderful opportunity to discover my abilities and develop skills and confidence in critical thinking and systematic research processes. Especially, getting an A+ for a psychology report assignment and genuinely enjoying the process have given me a sense of competence in performing similar tasks such as planning and conducting experiments, analysing results, and evaluating research processes. AfterRead MoreSynthesis Essay : James H. Doolittle1391 Words   |  6 PagesSynthesis Essay - James H. Doolittle MSgt Leonard O. Bravo Air Force Senior Noncommissioned Officer Academy Synthesis Essay - James H. Doolittle For just a moment, imagine being asked to volunteer as mission lead of a team of 16 B-25 Bomber crews and carry out a mission that’s nearly certain to be a one-way bombing run. Alternatively, ask yourself what type of leader can motivate you enough to volunteer for such a daring mission. Do you truly embody the service before self core value in whichRead MoreSynthesis Essay : Guilty Of Insubordination 1497 Words   |  6 Pages Synthesis Essay - General Billy Mitchell MSgt Robert C. Poore Air Force Senior Noncommissioned Officer Academy Class 15-C 7 April 2015 Instructor: SMSgt Stephen Kramer â€Æ' General Billy Mitchell â€Å"Guilty of Insubordination!† This was the verdict in the court martial of General William â€Å"Billy† Mitchell. General Mitchell spent his adult life pursuing his ideal of a separate Air Service recognized as a dominant force in military capabilities, but his actions in pursuit of his beliefs

Wednesday, May 6, 2020

Alternative Means of Transportation Free Essays

Guilherme Cesa Academic Writing Sara Rayfield 04/18/2012 Instead of Horns, Voice Today, most of the big cities centralize interests in improving and encouraging the private means of transportation instead of public. Driving a car can be very comfortable and pleasant, but it causes serious problems. Because of this, we all must change our mind about the ways we move daily and find different ways for locomotion. We will write a custom essay sample on Alternative Means of Transportation or any similar topic only for you Order Now Mobility is a very exciting thing; the feeling of freedom that it gives can be very rewarding. An example of that is the way society found to punish people: we put them in a prison and do not allow them to move for days, months or years. It is evident and natural that everybody needs to move around daily, whether it is to go to work or go to the supermarket. The most popular way of personal transportation in modern society is the car. A car represents much more than just a way of transportation. The idea of having a car these days transcends the basic idea of mobility; an automobile represents status and wealth while using alternative ways for transport such as bus, train, or bicycle are depreciated by society as being worse. Looking at how society chooses to move within its territory can reveal a lot of things about what type of society it is. Giving priority to cars means not prioritizing the greater good; it is a selfish way of thinking. More cars being driven means more roads and parking lots, fewer public spaces and green areas, more traffic jams, and pollution. On the places that were supposed to have sidewalks, we now see a wide avenue, the park turned into a parking lot. Gradually, the cities are becoming a place adjusted for the cars instead of the dwellers. As many of the problems that vehicles may cause, the most discussed nowadays is the global warming. The air pollution made by cars and fossil fuel dependents increase the moisture level of the air, which causes the greenhouse effects. The pollution forms a layer around the atmosphere that makes the heat be reradiated from the surface to the atmosphere, causing the global warming. However, hope still exists for Planet Earth by the limitation of usage and dependency on fossil fuels. Besides the main problem that cars cause for the environment, cars nowadays are much cleaner than before, the problem is that we have a lot more cars being driven on the streets and polluting the earth. In addition, cars demand a large amount of raw material to be made and they produce a lot of waste. While driving the automobile, it is not only polluting gas that is being produced, it also affects the ground and water when the tires wear out and fluids, such as battery oil and gasoline, spill from the car. Alternative forms of transportation such as walking and bicycling for short distances, and train, subway, trolley, light rail, bus, and car pooling for longer distances may be a good solution to solve a lot of problems. It will not only help in the amount of pollution in the atmosphere but also would bring benefits in other aspects of our lives; we would save money, it would reduce other types of pollution such as water, land and noise, it would give us a better quality of life, we would spend less time in stressful traffic and the cities would become a more pleasant place to live in. Of course it is very difficult to convince people not to use their cars since we have an inexistent public transportation program; no buses, no trains, no bike lanes, and bad sidewalks. Once the authorities start improving the methods of transportation as well as promoting them, people will begin to see the advantages of changing one to another. Studies from the company EMBARQ have shown that cities can reduce up to 30% of the vehicular traffic over the next 3 to 5 years if improving the public transportation. A good example that this improvement can cause big effects in cities is the Los Angeles Metro promotion; their urban transportation system authorities are making an innovating campaign for the city. In order to reduce the traffic, clean the air and make their lives less stressful, Los Angeles’ transit authorities start trying to convince people about the benefits of using public transportation. The way they found to do so was improving as much as possible the service quality offered for metro and buses lines, making them cleaner and more comfortable. Then they worked to improve the image of it and get people out of their cars. They made buses appear more attractive with colorful paints and redesigned the metro stations with paint arts and music. At least, they started working on a marketing campaign to convince people to use their services and encouraging Angelinos to leave the car need. Another facet of public mobility that could replace the use of cars is cycling and walking. Better sidewalks and bike lines as well as providing free bikes rentals as many cities in Europe do would attract more people to use these means of transportation. Walking and cycling can be a very pleasant way to move from one place to another in short distances and the gains that it causes are numerous. It gives people a slower-pace routine, and using legs to ride a bike or walk is a very good exercise that improves a lot the body and mental health, it is free and can help to save a lot of money in gasoline and transport fares. It is also a pro-environment way of transportation that does not pollute, it helps to make a more attractive and green city where people can interact with others and with the city environment around them. As a conclusion, changing one way of transportation to another is an action that takes long to happen and it takes a lot of effort both from authorities and citizens. However, if it be done, it will bring positive results for the whole society. The cities would become a better place to live, with streets populated by people and not by cars. Work Cited Network, EMBARQ. â€Å"LA Metro: Promoting Mass Transport† Vimeo. 04 January 2010. Web. 19 April 2012. Pawley, Martin. â€Å"The War Against Car† Open Democracy. Globalization Transport. 8 May 2012. Web. 19 April 2012. How to cite Alternative Means of Transportation, Essay examples

Sunday, May 3, 2020

Five Forces Analysis for Mobile Telecommunication in Australia

Question: Discuss about theFive Forces Analysisfor Mobile Telecommunication in Australia. Answer: Introduction Five forces analyses also known as Porters Five Forces model refers to a framework whose aim is to investigate the various levels of competition within an industry and used to develop a business strategy (Porter 2008). This depends on industrial organizational economics that determines the competitiveness and profitability of an industry. This analysis was developed by Michael E. Porter of Harvard University (Grundy, 2006). He came up with this analysis in relation to then SWOT analysis (Strength, Weakness Opportunities, and Threats) that he established not being accurate and provisional. This forces or the microenvironment as referred to as by Porter, consist of forces that affect the ability of an industry to deliver to its customers and generate profits. (Barton and Teicher, 1999). Any adjustment of these factors makes the industry re-evaluates its market given the overall change in industry information. This strategy has been used to the different scope of obstacles; from aiding enterprise making lots of profits to aiding states maintain businesses. This paper will focus the analysis on the telecommunication industry in Australia, the market definition and highlight the five forces and the dangers to the industry. It will also summarize the threats of these forces to the profitability of the business. Five Forces Analyses Five Forces Analysis or Porters five forces that recognize study and help to evaluate the strengths and weaknesses of an industry are: Rivalry in the trade; Power of the suppliers; Buyers power; Potential of new market players; Substitute products threat. They are further put into two categories of these forces; horizontal and vertical. Horizontal forces include; rivalry/ competition, substitute products threat and the threat of new businesses while Vertical forces include the buyer buying power and supplier power. Industry Overview Telecommunication industry in Australia is performing strongly over the years and the daily innovations provide ground for continued achievement. Telecommunications in Australia covers availability and utilization of electronic services and appliances or devices like telephone, radio, television and computer network, or telemetry with the sole aim of exchanging information and ideas over a distance. Telecommunications is a huge industry made up of three main sectors thus and other three smaller ones that are of increasing in importance: Hardware sector that builds and maintains the infrastructure like fiber-optic cables and as well end user devices like handsets. It comprises of the large international firms and smaller ones which mostly provide final user appliances. Carriage services providers like those supplying telecommunications services for instance internet access to the public using carrier network infrastructure. This includes carriers like Telstra, Optus, Vodafone and Hutchison and many others that own and provide mobile network as well as various resellers and mobile network operators. It is the biggest single section in the mobile telecommunication industry (Fairholm, 2009). Retailers that offer mobile services to final end users on daily for Carriage service providers. Consumers can buy mobile telecommunication services and handsets from different retailers that are branded as well as retailer shops that sell the devices of various ranges of the products. Content providers, program developers, and content aggregators are also of much significance. Content developers establish and supply of entertainment information of phone devices. Content aggregators control numerous content providers and aids like sourcing, reporting, quality control, cross referencing and formatting of multiple streams. Program developers create new uses that create more market opportunity for all the players involved that is content providers, content aggregators as well as themselves. In this study we will confine the frame of the analysis only to the mobile telecommunication. The mobile telecommunication is clearly part of day to day life of individuals, communities and businesses over time. It has changed the way businesses are done by people and management of the lives daily.it also represents the scope of the revenue significance of mobile telecommunication as far as the economy at large and the telecommunication industry is concerned. Mobile telecommunication is high cost, high revenue industry that plays an important role in the growth contribution to a wider Australian economy of telecommunication industry. The Industry gross product of mobile telecommunication has greatly increased over the years. It is believed contribute largely to the revenue more than television services that is free to air industry and also more that newspaper publishing and printing sector. The industry contributes majorly to government incomes via the levies and industry specific change also the state industry taxes and standard commonwealth taxes. It is estimated the ongoing industry specific payments by the mobile telecommunications industry to the federal government are in the order of two percent of revenue annually. The industry contributes through compulsory payments and voluntary to support some associations like the telecommunication Industry Ombudsman among others. The increase in demand of the products and services provided by mobile telecommunication, there has been an increase of personnel to deliver quality products and services thus creation of more job opportunities. The mobile telecommunication accounted for 30 per cent of the total telecommunication employment in 2004 -2005. The capital expenditure of the mobile telecommunication has been huge. The industrys capital expenditure to support new network, expansions and upgrades to the existing networks has been continuous over the time. This makes the mobile services available to more populations in different places as well supporting of development of innovation. Mobile telecommunication industry revenues have been significant. In 2004-05, the mobile revenue represented 30 per cent of the total telecommunication revenue. There has been tremendous growth in telecommunications; the traffic in networks growing faster in this time and era and digital technology changing our world. The Industry keeps evolving and advancing daily in technology and communication over the years. The industry developments continue to be driven by competition, innovation and customer wants and needs. Strategies and policies for these industries to stay relevant and profitable in the global market revolve around the Porters Five Forces model (Eom, 2006). Rivalry or Competition in the Industry: High Like other industry, the intensity of competition is the biggest determinant in the telecommunication industry. The competition is stiff majorly because of telecommunication companies supplying relatively similar products. The factors that a rival business may cause include; competition through innovation, high level of advertising, firm concentration ratio, customer analysis, and powerful competition approach among others. The major competitors in the telecommunication industry include Vodafone, Orange, Optus, and Primus among many more others. Buyers and suppliers explore companys competitor if they are unable to get a suitable deal. With the high number of competitors with the same kind of products and services, each different player has had to claim their best position in the telecommunication industry, by delivering excellent customer experiences, excelling in the things they do that they are good at and making changes that ensure their business is sustainable, efficient and pro fitable (Pucko Cater, 2008). Suppliers Bargaining Power: Moderate It is also referred to as market of inputs. The bargaining power is high for sellers of the latest technology and devices. Telecommunication companies cannot afford to lose to the competitors as many of the consumers determine buying of these devices and technologies and sellers of specific items are limited. This includes components, raw materials, labor and services like expertise. Suppliers can easily escalate the prices of goods and services. It is influenced by numbers of the suppliers of key elements of a service or good, the uniqueness and how much it would cost a company to change its supplier (Brown, Fee and Thomas, 2009). If there are few suppliers, the company relies more on a supplier thus the suppliers hold more power. Suppliers may choose not to work with the firm or overprice their unique resources. Some of the potential factors include; the level of differentiation of inputs, weakness and strength of distribution channels, availability of substitute inputs, the cost o f inputs and supplier competition among others ( Aitken Kathryn, 2014). Bargaining Powers of Customers/Buyers: High This is the ability of buyers to affect the prices of a service or commodity; it is also known as market outputs. The buyers can put the industry under duress, which in turn affect buyers awareness in price changes of commodities and services of the firm. The bargaining power of the buyers is high when the relative ease of switching is put into consideration (Kempster, Higgs Wuerz, 2014). Some of the factors the influence the power of the buyers include; gross trading, the uniqueness of the products, availability of existing substitute products, the level of dependency on existing distribution channels, bargaining advantage, customer values studies, availability of information, client or customer base and buyer price sensitivity, among others (Crook and Combs, 2007). It is also influenced by the number of customers or buyers available, how of importance the customer to the industry and the cost of the customer is changing to another company. The fewer the customers, the more power t hey have. Firms may have strategies in place of reducing buyer power like implementing loyalty programs. There are so many similar product and service providers in the industry (Maritz, Pretorius Plant, 2011). The changing or switching in between the service providers is cheaper than before deregulation in 1997 has added pressure to the industry to provide quality products and services which are the key to a bigger clientele base (Eustace Martins, 2014). Potential of New Entrants into the Market: Low Any profitable markets with high yields attract new players in the market. This could decrease the probability of the firms in the industry. In this Industry, there is high barrier to making it possible to enter into the business Some of the various factors that could have an impact on magnitude of the threat of new business players could pose: legislative policies, capital requirements, patent rights, branding, customer loyalty, and accessibility to distribution, retaliation, probability of the industry, difference in products, scales of economies, product difference economies (Gerrand, 2016). The power of a markets new entrants may be weakened as it will find hard to stay in the competition. If an effective competitor uses less money and time to enter into the company market, the more the position of the company may greatly be weakened (Tebogo Steyn, 2015). Substitute Products Threat: Moderate Development and competition in technology have brought about reduced profit margins in the industry. There may be an existing product that could substitute a goods and service offered by one firm that may cause the customers to switch to the alternatives, for example from telephones to over the internet calls, telegrams to emails. Some of the potential factors that play a role with this threat include; buyer willingness to substitute, prices of the substitute, various substitutes available in the market, how easy the substitution is, availability of the substitute, depreciation in standards of the product or service, switching of costs by buyers, There has been a drastic reduction in prices in the market for local and long distance calls and mobile calls. This has led to a reduction in the prices of a range of telecommunication services resulting to reduced profits in the industry (du Preez van Zyl, 2015). Conclusion With the increasing trend of being independent on connected lifestyles, buyers are willing to pay for more unique and different conectivities.to meet these demands the mobile telecommunication have to in place digital technologies and strategies that integrate the core businesses. The telecommunication providers are offering state of the art, reliable and high quality services that are customer friendly with support on websites. The mobile telecommunication dominates the local call market and has a leading hold of a market share of another industry segment, this makes it yield a favorable profit to maintain its Research and Development and maintenance of the network. With market deregulation and profit decreases, mobile telecommunication will suffer a decline in profits. With a cost competitive measure in place, it would be critical for mobile telecommunication to maintain its market share while sustaining profits. In order to reach this strategy, the following essential features are most important factors needed to succeed: Corporate productive structuring by rationalizing business segments, it can definitely reduce operation cost, raise output and reduce the impact of industry environment and improve shareholder value. The human factor is very important. The common perception that involves improvement of staff commitment and customer services, granting customer value-added and integrated services at fairly low prices. Focus on investing in Research and Development and initiating new projects with a potential of making higher profits. Improvement of retail and wholesale sectors which make most of the profits for the Mobile telecommunication industry. Holding on to its market power in the segments by taking advantage of the current network capacity would put Telstra in a better competitive place. Enhancement of network infrastructure and operations that is transparent to the buyers/customers of the business vital measure to attract new customers. Companies such as Telstra believe when more people are connected, many opportunities arise. The main reason of creating connected future for everyone, every day. The customer experiences aim at delighting them by providing best services and products on one of the best networks, service, sales and network support. They aim to build simple and easy to use technology including the countrys fastest and largest mobile provider, thus drive value and growth from the focal point of view. The changes made ensure the focus of the business efficient, can be sustained and make profits putting in mind buyer and returns growth, superior networks and driving productivity by making business simple. The mobile telecommunication strives to serve and knowing its clientele better by offering a choice of digital connection and content. The mobile telecommunication industry dwells on building form the core skills and strengths. International enterprise ventures and expanding the International footprint. Telstra has increased its impact on the businesses in the region in that it currently has an International presence in 22 countries. References Aitken, K. Kathryn, v.T. 2014, "Organisational and leadership competencies for successful service integration", Leadership in Health Services, vol. 27, no. 2, pp. 150-180. Barton, R. and Teicher, J., 1999. The consequences of deregulation and privatisation for industrial relations in Telstra. Brown, D.T., Fee, C.E. and Thomas, S.E., 2009. "Financial leverage and bargaining power with suppliers: Evidence from leveraged buyouts." Journal of Corporate Finance, vol.15.pp 196-211. Crook, T.R., and Combs, J.G., 2007. "Sources and consequences of bargaining power in supply chains." Journal of Operations Management, vol. 25.pp 546-555. du Preez, R. van Zyl, L.,T. 2015, "Toward the development of a corporate social responsibility leadership questionnaire: An adaptation of the LBI-2", SA Journal of Industrial Psychology, vol. 41, no. 1, pp. 1-18. Eom, M.(2006), The impact of IS leadership on the IS unit's effectiveness, State University of New York at Binghamton. Eustace, A. Martins, N. 2014, "The role of leadership in shaping organisational climate: An example from the fast moving consumer goods industry", SA Journal of Industrial Psychology, vol. 40, no. 1, pp. 1-13. Fairholm, M.R. (2009). "Leadership and Organizational Strategy." The Innovation Journal: The Public Sector Innovation Journal, vol.14. no.1 Gerrand, P., 2016. "The Trollope of Australian telecommunications." Australian Journal of Telecommunications and the Digital Economy, vol.4. no.3 Grundy, T., 2006. "Rethinking and reinventing Michael Porter's five forces model." Strategic Change, vol.15. no.5.pp 213-229. Kempster, S., Higgs, M. Wuerz, T. 2014, "Pilots for change: exploring organisational change through distributed leadership", Leadership Organization Development Journal, vol. 35, no. 2, pp. 152-167. Maritz, R., Pretorius, M. Plant, K. 2011, "Exploring the Interface Between Strategy-Making and Responsible Leadership", Journal of Business Ethics, vol. 98, pp. 101-113. Nandakumar, M.K., Ghobadian, A. O'Regan, N. 2010, "Business-level strategy and performance", Management Decision, vol. 48, no. 6, pp. 907-939. Porter, M.E., 2008. Competitive strategy: Techniques for analyzing industries and competitors. New York; Simon and Schuster. Pucko, D. Cater, T. 2008, "A Holistic Strategy Implementation Model Based On The Experiences Of Slovenian Companies", Economic and Business Review for Central and South - Eastern Europe, vol. 10, no. 4, pp. 307-325,344. Tebogo, G.S. Steyn, R. 2015, "Innovation and organisational performance: A systematic review", South African Journal of Economic and Management Sciences, vol. 18, no. 3, pp. 325-337.